Wednesday 30 January 2013

30.1.13 More on Consejo Plenary


The bodegas will have to pay 1 centimo per litre towards generic Sherry promotion. This is about triple what they were paying before. The bodegas pay about half of the Consejo’s promotional budget. The increase will help fund other sectorial projects which will also receive funding from other institutions, but CRDO director Cesar Saldana worries whether these institutions will really be able to help given their own funding crisis. The Consejo is also going to put support into the new Sherry Bar phenomenon and also the tabancos, always providing that what they are selling carries the Denominacion de Origen.

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